The ladies in a Sunday school class were appalled to learn that there were students who didn’t have underwear. An elementary school nurse compiled a report of the number of incidents she had throughout a single school year that involved providing the students with at least one pair of underwear (due to accidents or simply lack thereof). This resulted in the most exciting collection drive in the church body.
One Methodist church was reported to have had a parade to celebrate and collect their donations. Other churches were a bit more discreet and provided a collection container to place donations in.
This collection is not at all limited to churches. Hospitals, other businesses, organizations, and individuals can also join in on the efforts.